Link tracking

Every link is rewritten on your own branded domain, shortened to protect the segment count, and attributed back to the exact message, template and player it came from.

yours
Domain
per message
Attribution
24 months
Click data
A smartphone with a glowing orange link chip hovering above it and a rising bar chart beside it

Know which message moved the number

  • Branded short domain, so the link is not on a shared host every network filters
  • Automatic segment-aware shortening, so a long URL does not silently cost two segments
  • Click attribution down to message id, template version and player reference
  • Deep links into your app with a web fallback when the app is not installed
  • Bot and scanner filtering, so carrier link checkers do not inflate the numbers
  • Postback into the platform connectors, so clicks land on the player record

Build order

  1. 1Point a domainAdd a CNAME for a subdomain you own. We issue and renew the certificate.
  2. 2Write links normallyPut the full URL in the template. Rewriting happens at send time.
  3. 3Read attributionClicks arrive as events and appear in reporting against the message and template.
  4. 4Close the loopPush clicks back into the CRM so segments can be built from real behaviour.
Get a sandbox key

Put link tracking to work

Sandbox keys cost nothing and mirror the live gateway, rejections included, so your ops team can watch a message land on a handset before anything is signed.